Something I saw recently while researching new trends, was this Reddit thread - https://www.reddit.com/r/AskReddit/s/tiSKsdJ4IU - and I noticed the technologies being described here are exactly the same when I’m talking about the future at EF.

Essentially, just look at what porn is doing in your vertical and you will find the future. So for example I was researching how people represent themselves online and I want to see what personal branding was going to look like in five years. From this, I need to look at porn professionals and how they're creating their personal brand, and found that their brands lean into authenticity, and use micro transactions to create a sense of private community. This was popularised by the industry before covid with OnlyFans, and now seeing that trickle through to social media platforms such as Cameo, and now even LinkedIn!

This also makes a lot of sense to be honest. Sexual desire is one of the strongest of the 7 deadly sins, so that becomes a driver to create a community of early adopters. I’ve been talking about how to find magic in consumer technology, and porn consumption possibly is the early driver to true signal and adoption.